Why we’re here.
We’ve spent a combined 60+ years building technology companies. We’ve seen what happens when tech is built for people — and what happens when it isn’t. We’ve watched industries get restructured overnight. We’ve sat across from people who just got laid off and had no idea what to do next. We’ve been those people.
So we built phae. Not because we saw a gap in the market. Because we saw a gap in the world.
Watch the founder's video
The Humans Behind phae
Kristen Beveridge
Founder & CEO
Kristen has been designing and launching tech startups for over 25 years, beginning with Ameritrade. A student of design, technology, and culture at Carnegie Mellon, Harvard, and MIT, Kristen has been a founding partner of five highly successful startups with two exits under her belt. She has held multiple founding CXO positions. phae is a culmination of her life’s work and the fulfillment of her desire to address one of our time’s most pressing problems.
Kristen Beveridge
Founder & CEO
Kristen has been designing and launching tech startups for over 25 years, beginning with Ameritrade. A student of design, technology, and culture at Carnegie Mellon, Harvard, and MIT, Kristen has been a founding partner of five highly successful startups with two exits under her belt. She has held multiple founding CXO positions. phae is a culmination of her life’s work and the fulfillment of her desire to address one of our time’s most pressing problems.
Jon O’Toole
Chief Marketing Officer
Jon O’Toole is a seasoned marketing leader with over 20 years of experience driving growth for startups and global enterprises. He’s led high-performing teams across SaaS, B2B, and B2C, with deep expertise in content strategy, storytelling, word-of-mouth marketing, and audience engagement. Jon has held leadership roles at companies including Quickbase, Klaviyo, Workhuman, Superpedestrian, Peel Insights, and BzzAgent and has had three exits.
Jon O’Toole
Chief Marketing Officer
Jon O’Toole is a seasoned marketing leader with over 20 years of experience driving growth for startups and global enterprises. He’s led high-performing teams across SaaS, B2B, and B2C, with deep expertise in content strategy, storytelling, word-of-mouth marketing, and audience engagement. Jon has held leadership roles at companies including Quickbase, Klaviyo, Workhuman, Superpedestrian, Peel Insights, and BzzAgent and has had three exits.
Sarvenaz Bakhtiar
Head of Research & Development
Sarvenaz is an institution-builder and strategic operator with 17+ years launching and scaling mission-driven platforms across law, technology, and workforce policy. She has built and led interdisciplinary centers, and secured multi-million dollars in philanthropic capital. As Inaugural Executive Director of Lift Our Voices, she scaled a startup into a nationally recognized platform. She is an invited speaker on workforce policy, equity, and the future of work.
Sarvenaz Bakhtiar
Head of Research & Development
Sarvenaz is an institution-builder and strategic operator with 17+ years launching and scaling mission-driven platforms across law, technology, and workforce policy. She has built and led interdisciplinary centers, and secured multi-million dollars in philanthropic capital. As Inaugural Executive Director of Lift Our Voices, she scaled a startup into a nationally recognized platform. She is an invited speaker on workforce policy, equity, and the future of work.
Caroline Goles
Chief Revenue Officer
Caroline Goles is a global go-to-market strategist with 20+ years building revenue engines at Microsoft, Adobe, and high-growth SaaS platforms. As CMO of Pax8, she built the global marketing organization and helped scale the company to $2B in annual recurring revenue. She now advises early-stage companies on modern, data-driven go-to-market systems — and brings that firepower to phae as Chief Revenue Officer.
Caroline Goles
Chief Revenue Officer
Caroline Goles is a global go-to-market strategist with 20+ years building revenue engines at Microsoft, Adobe, and high-growth SaaS platforms. As CMO of Pax8, she built the global marketing organization and helped scale the company to $2B in annual recurring revenue. She now advises early-stage companies on modern, data-driven go-to-market systems — and brings that firepower to phae as Chief Revenue Officer.
John Ebeling
Chief Brand Officer
John Ebeling is a brand builder and marketing strategist with decades of experience shaping categories at Grey, Saatchi, EURO RSCG, and Area 23. He has led brand strategy and integrated communications for emerging ventures and established brands alike, with additional depth in innovation-led environments including IDEO and BMW Designworks. At phae, he leads brand strategy, cultural insights, and the company's go-to-market narrative.
John Ebeling
Chief Brand Officer
John Ebeling is a brand builder and marketing strategist with decades of experience shaping categories at Grey, Saatchi, EURO RSCG, and Area 23. He has led brand strategy and integrated communications for emerging ventures and established brands alike, with additional depth in innovation-led environments including IDEO and BMW Designworks. At phae, he leads brand strategy, cultural insights, and the company's go-to-market narrative.
Advisors
Nancy Giordano
Advisor: Future of Work
Founder & CEO, Play Big Inc., enterprise futurist; built $60B+ global brand portfolios
Nancy Giordano
Advisor: Future of Work
Founder & CEO, Play Big Inc., enterprise futurist; built $60B+ global brand portfolios
Dave Jenkins
Advisor: Tech/SaaS
VP of Product & Research, Iterate.ai. 20+ years in enterprise product, ecommerce & AI innovation.
Dave Jenkins
Advisor: Tech/SaaS
VP of Product & Research, Iterate.ai. 20+ years in enterprise product, ecommerce & AI innovation.
Chris Leonard
Advisor: Ops/Finance
Founder and Managing Partner, Bridger Ops. 25+ years as President, CFO, COO & CTO. Led growth, turnarounds & multi-industry operational scale.
Chris Leonard
Advisor: Ops/Finance
Founder and Managing Partner, Bridger Ops. 25+ years as President, CFO, COO & CTO. Led growth, turnarounds & multi-industry operational scale.
Dr. Shirley Matthews
Advisor: Coaching and Behavioral Science
Former senior psychologist and coach at the Columbia University student counseling center, Director of Counseling at Seton Hall University.
Dr. Shirley Matthews
Advisor: Coaching and Behavioral Science
Former senior psychologist and coach at the Columbia University student counseling center, Director of Counseling at Seton Hall University.
Dr. Patti Fletcher
Advisor: HR Tech
25+ years leading enterprise AI & digital transformation across SAP, IBM, Salesforce & WebMD. Best-selling author. Recognized as Top 50 Women Leaders in Massachusetts.
Dr. Patti Fletcher
Advisor: HR Tech
25+ years leading enterprise AI & digital transformation across SAP, IBM, Salesforce & WebMD. Best-selling author. Recognized as Top 50 Women Leaders in Massachusetts.
Built for everyone. At every stage.
Whether you're looking for growth, return, reinvention or exploration, phae is ready.
Built for everyone. At every stage.
Whether you're looking for growth, return, reinvention or exploration, phae is ready.
Built for everyone. At every stage.
Whether you're looking for growth, return, reinvention or exploration, phae is ready.
Built for everyone. At every stage.
Whether you're looking for growth, return, reinvention or exploration, phae is ready.
AI in service of humanity.
© 2026 phae. All rights reserved.
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AI in service of humanity.
© 2026 phae. All rights reserved.
Sign up to stay in touch!
By subscribing you agree to our Privacy Policy and provide consent to receive updates from phae.
AI in service of humanity.
© 2026 phae. All rights reserved.
Sign up to stay in touch!
By subscribing you agree to our Privacy Policy and provide consent to receive updates from phae.
AI in service of humanity.
Sign up to stay in touch!
By subscribing you agree to our Privacy Policy and provide consent to receive updates from phae.
© 2026 phae. All rights reserved.